Build and Scale Teams

Expanded team from 2 to 12 distributed globally, broadened scope from 1 product to a business unit, set up scalable processes to meet the needs of a growing team.

Challenge

 

When I was brought in as a manager my team only consisted of two designers. There was a misconception at the executive leadership level that these designers were only supporting one product. Whereas in reality, they were supporting three different products which were driven by completely different PM and Engineering organizations. This was resulting in projects being insufficiently staffed and thereby producing sub-optimal outcomes. The lead designer on the team had become our single point of failure for the product’s UX. The team needed additional resources and at least some of them had to be based in headquarters for close collaboration with stakeholders. Our resources were funded by engineering. This meant that engineering had to give up some of their headcount to make room for UX.

Solution

After educating myself about the products and current status of the team, my first task was to create visibility about the delta in resourcing and the work that was needed to deliver successful releases. I came up with headcount needs for upcoming work with a strong rationale for leveling and locations. I met with engineering and PMs at all levels including the VPs to highlight the resourcing gaps and help them see why additional resources were absolutely necessary. I also helped our executive sponsors realize how having a single point of failure for UX was not in their interest of delivering products on a timely basis. Eventually, I managed to expand our team from two to six within six months of me coming on board. I assessed the strengths and gaps on the team and hired candidates who would complement the existing designers well. I was involved at all stages of recruiting and also made sure I had input from existing team members on whom we were hiring.

Headcount Planning

After recruiting the right talent, I put together an onboarding plan to ensure their smooth transition into the team.

Outcome

 

After seeing my success on my first team, the central design leadership assigned me to manage the UX team of the key strategic product for VMware. Now I manage a team of 12 that is responsible for the UX of an entire business unit.